Bradford Privacy

1. Information Bradford Collects

Bradford collects and processes several types of personal information, including:

2. How Bradford Uses Your Information

Bradford uses your personal information for the following purposes:

• Bradford Service (Contract Performance):
  • Processing and managing bookings and rental agreements for Bradford vehicles. Confirming your identity and checking you meet Bradford rental requirements. Coordinating vehicle collection and return for Bradford bookings. Handling payments, deposits and any charges associated with Bradford rentals.
• Bradford Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and key rental information. Responding to your inquiries and providing customer support on behalf of Bradford. Notifying you of changes to Bradford's services or policies.
• Bradford Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Bradford has a legitimate interest. You can opt out at any time.
• Bradford Service Improvement (Legitimate Interest):
  • Analyzing Bradford's website usage to improve user experience and site functionality. Conducting research to update Bradford's vehicle fleet and related services.
• Bradford Compliance (Legal Obligation):
  • Complying with Bradford's legal, regulatory and tax obligations. Preventing fraud and maintaining the security of Bradford's services. Resolving disputes and enforcing Bradford's terms and conditions.

3. Information Sharing — Bradford

Bradford may share your personal information with:

• Bradford Providers: Third-party companies that help Bradford deliver services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Bradford does not sell your personal information to third parties for marketing purposes.

4. Data Security for Bradford

Bradford implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. Nonetheless, no internet transmission or electronic storage is entirely free from risk, and absolute security cannot be guaranteed.

5. Bradford Data Retention

Bradford holds your personal information only for the time needed to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting requirements. Retention periods differ by the type of information and the processing context.

6. Your Rights at Bradford

Under UK data protection law, Bradford recognises your statutory rights:

• Rights of Access: Request a copy of the personal information Bradford holds about you.

To exercise these rights, please contact Bradford using the details below.

7. Cookies and Tracking at Bradford

Bradford's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and deliver relevant content. You can manage your cookie preferences through your browser settings.

8. Bradford Updates

Bradford may revise this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. We encourage you to review this policy regularly.

9. Contact Bradford

For questions about this Privacy Policy or Bradford's handling of personal data, please contact us: